In a sentence
Six example sentences with goodwill, each labelled with its topic.
The buyer paid nine million for a bakery whose ovens and vans were worth two, and booked the difference as goodwill.
Finance
When the chain dropped the founder's name from the shopfronts, most of the goodwill on its balance sheet went with it.
Business
Analysts argued the merger's goodwill was overstated, since the acquired brand had lost half its customers before the deal closed.
Economics
The sale agreement priced the goodwill separately from the shop fittings, and the tax treatment of each differed sharply.
Law
When the giant bought the startup for ninety million, most of the price landed on its books as goodwill.
Startups
The software firm wrote down two billion of goodwill after the acquired app lost its users to a free rival.
Technology
Study goodwill until you keep it
Learn English words in sentences about topics you pick, with a quick quiz. With an account, words come back for review.
Found in these word lists
Found in 2 published word listsAuthoritative
Each source is a published word list that contains goodwill. No exam board publishes an official GRE, GMAT or SAT list; GMAT words come from GRE lists and the Academic Word List.